Chemical Manufacturing Innovation & Industrial Marketing Today
The chemical industry has evolved and has seen today innovative methods in chemical technology. The product portfolios are restructured and are raring to go! The chemical manufacturing companies have successfully exploited the digital technology and are rewriting business models thereby generating higher returns on their investments with the help of innovation. There was a huge financial crisis in 2008 and the result was stalling of globalization. As the Products turned into commodities chemical companies expanded through acquisition. Chemical manufacturing companies did not have huge funds for R & D so they suffered. The PVC (Polyvinyl Chloride was invented in 1913., Polyethylene in 1936 and polypropylene in 1954. The specialty chemicals which are highly profitable including additives, pigments, and polycarbonates have become best selling commodities and the market has become very competitive. Innovations in the material world have taken an about-turn! The nanoscale